FRACTIONAL CMO & COMMERCIAL GROWTH LEADERSHIP
Fractional CMO leadership for commercial problems bigger than marketing.
When growth depends on decisions across customer, product, positioning, go-to-market, sales, channels and execution, the business may need more than a marketing leader. It may need ongoing commercial leadership.
Through 6 Factor Commercial, I provide Fractional CMO / Commercial Growth Leadership for organizations that need continuing senior direction, cross-functional alignment and accountability without immediately hiring another full-time executive.
Starts at $8,000/month • Minimum six-month initial commitment
WHEN IT FITS
A fractional leadership mandate may make sense when…
The founder or CEO is carrying too much
Commercial priorities, difficult decisions and cross-functional issues continually return to the top because no senior leader owns the whole commercial agenda.
Activity exists, but commercial direction is weak
Teams and vendors are busy, but priorities, evidence and investment are not consistently tied to the business outcomes that matter most.
Product, sales and marketing are not aligned
Capable functions are working from different assumptions about the customer, offer, value, market priorities or route to growth.
Commercial priorities keep changing
New product, market, channel, customer and sales issues continually emerge, requiring ongoing senior judgment rather than another isolated project.
The people exist but senior leadership does not
Internal staff can execute, but they need priorities, decisions, coaching, cross-functional leadership and accountability.
Agencies and vendors need an executive owner
Specialists can execute their part, but someone needs to set requirements, connect the work to commercial priorities and hold resources accountable for the result.
WHAT I CAN LEAD
Executive leadership across the commercial system.
The mandate is flexible because business priorities change. The objective is not to keep every commercial activity active at once, but to focus senior attention and resources on the priorities that matter most.
- Executive commercial strategy and priority setting
- Market, customer and Voice of Customer direction
- Product, portfolio and offer decisions
- Positioning and value
- Product commercialization and go-to-market
- Sales and channel strategy and alignment
- Commercial KPI and performance review
- Cross-functional leadership and operating cadence
- Team direction, coaching and capability development
- Vendor, agency and specialist direction
- Selected high-value strategic work products
- Strategically important customer, sales, dealer, distributor or partner conversations
- Executive and board-level commercial communication where appropriate
WHAT YOU ARE BUYING
Judgment, direction, alignment and accountability.
Lead is ongoing executive leadership, not a monthly list of marketing deliverables. I work with leadership to understand what is happening, determine what matters most, make better commercial decisions and direct the people and resources needed to move those priorities forward.
That can mean challenging an assumption about the market, making a product-to-market decision, correcting weak positioning, resetting GTM priorities, improving sales or channel effectiveness, directing customer evidence, resolving a cross-functional issue or establishing stronger commercial operating discipline.
The priorities can change. The expectation of focused executive leadership does not.
SCOPE DISCIPLINE
Executive leadership – not an outsourced marketing department.
Lead does not make 6 Factor Commercial the person or team that routinely maintains your website, administers the CRM, schedules social posts, produces every campaign, manages paid media, builds lead lists or absorbs administrative marketing work.
I can diagnose what is needed, establish strategy and requirements, create selected high-value strategic work, direct internal teams and specialists, evaluate vendors, coach staff and hold execution accountable.
The company still needs appropriate execution resources. Lead provides senior commercial direction, not unlimited access or tactical production on demand.
BEST FIT
A strong Lead relationship usually includes:
- A meaningful ongoing commercial leadership need
- Access to the founder, CEO or real decision-maker
- Enough authority and sponsorship to create cross-functional movement
- Internal execution resources or willingness to obtain the right specialists
- Clear willingness to use evidence in commercial decision-making
- Realistic expectations around priorities, responsiveness and access
- A need for continuing executive direction rather than one finite intervention
- A willingness to reprioritize as the commercial agenda changes
The initial commitment is six months because meaningful executive leadership requires enough time to understand the commercial system, establish priorities, mobilize resources, observe results and create sustained operating discipline.